Toyota has unveiled its latest integrated marketing campaign titled “Your Window to the Wild,” spotlighting the all-new 2025 Toyota 4Runner. Designed to reignite the spirit of exploration, the campaign blends cinematic storytelling with the SUV’s legendary off-road capability and next-gen technology, positioning the 4Runner as the ultimate companion for modern-day adventurers.
Embracing Awe-Inspired Adventure
The creative direction, developed by Saatchi & Saatchi, focuses on reconnecting families with the wonders of nature. In the lead commercial, “Into the Wild,” a father and daughter escape their digital routine in a 2025 4Runner, discovering the beauty of the outdoors. Accompanied by Lord Huron’s La Belle Fleur Sauvage, the spot highlights how the 4Runner transforms every journey into a magical experience—complete with animated forest creatures that mirror the vehicle’s playful, exploratory energy.
Additional short-form videos like “Full Screen,” “Jam Session,” and “Unsteady Ground” further reinforce this adventurous tone, showcasing the 4Runner’s features in immersive natural environments. Directed by Peter Thwaites, each segment highlights how the 2025 4Runner empowers drivers to go beyond the ordinary.
Creative Campaign Highlights
- Interactive storytelling: From animated acorn creatures admiring the power rear window to a rock giant awakened by the SUV’s presence, each spot blends whimsy with real-world utility.
- Featured tech: The campaign highlights key features like the JBL FLEX Bluetooth speaker and the legendary power rear window, blending functionality with fun.
Hispanic Market Campaign: “4Runner Landia”
Created by Conill, the “4Runner Landia” campaign targets Hispanic consumers with a unique mix of aspiration and adventure. Centered on a contest where participants can win a 2025 Toyota 4Runner and a plot of land, the campaign is led by a dynamic realtor character who showcases the 4Runner like a prime real estate listing—on both video and Realtor.com.
- Contest Dates: April 14 – May 26, 2025
- Director: Eric Maldin
- Platform Integration: A custom real estate listing elevates the SUV in a fresh and unexpected digital context.
Where to Watch and Engage
The campaign spans a wide array of platforms, ensuring maximum reach across both general market and Hispanic audiences:
Media Channels
- Streaming & CTV: Hulu Latino, Netflix, Prime Video, Peacock, ROKU, Paramount+, National Geographic, Outside TV
- Digital & Social Media: Meta, Pinterest, Snap, Reddit, YouTube, Google TV, Google Maps, Amazon Music Live
- Experiential & Partnerships: Stagecoach Music Festival, Preakness, Premier League, NBA, NWSL, Realtor.com, Sphere
- Hispanic-Focused Platforms: Univision, Telemundo, ViX, Canela Media, Discovery Channel en Español
About the 2025 Toyota 4Runner
Designed for those who demand durability and adventure-ready capability, the 2025 Toyota 4Runner retains its rugged DNA while offering refined design and advanced performance.
Key Specs and Features
| Feature | Details |
|---|---|
| Starting MSRP | $40,770 (SR5 grade, excl. DPH fee) |
| Powertrains | i-FORCE (278 hp / 317 lb-ft) and i-FORCE MAX Hybrid (326 hp / 465 lb-ft) |
| Transmission | 8-speed automatic |
| Off-Road Features | Multi-Terrain Select, Crawl Control, rear locking differential |
| New Trailhunter Grade | Factory-equipped for overlanding, with upgraded suspension |
| Available Trims | SR5, TRD Pro, TRD Sport, TRD Off-Road, Limited, Platinum, Trailhunter |
The 2025 4Runner is built on a body-on-frame construction, offering legendary toughness along with next-generation amenities. From the trail to the city, this SUV is equipped to tackle any environment in comfort and style.