A Legendary Design by Raymond Loewy Becomes the Official Symbol of the Prestigious Classic Car Showcase in Italy.
Revigliasco Torinese, Italy — September 28, 2025 — The iconic 1960 Lancia Flaminia Loraymo, a one-of-a-kind creation by famed designer Raymond Loewy, will take centerstage at the 2025 Festival Car Concorso d’Eleganza. Selected as the symbol of the event, this extraordinary prototype also stars in the official event poster, designed in collaboration with students from IED Turin.
Set in the charming hillside hamlet of Revigliasco Torinese, just outside Turin, this year marks the fourth edition of the Festival Car, now an official entry on the FIVA (Fédération Internationale des Véhicules Anciens) global calendar of classic car events.
1960 Lancia Flaminia Loraymo: The Star Attraction
Belonging to the Stellantis Heritage Collection, the Lancia Flaminia Loraymo will be physically displayed at the event and prominently featured in all promotional material. This rare prototype was custom-built for Raymond Loewy himself and debuted at the 1960 Paris Motor Show. Key highlights include:
- Coachbuilt by Rocco Motto in aluminum
- Tuned by Nardi, increasing power from 119 hp to 150 hp
- Advanced aerodynamic elements like an integrated rear spoiler and enclosed wheel rims
- Iconic design cues such as outrigger fog lights and a wraparound rear windscreen
Poster Design: A Tribute to the Sixties
The official 2025 poster was created by Mercedes Alazraki, a Transportation Design student at IED Turin. Inspired by 1960s style, the artwork features the Flaminia Loraymo and Viola Erickson Loewy, wife of the designer, sitting on the car’s hood with a map of Piedmont—symbolizing freedom, travel, and timeless Italian elegance.
Festival Car 2025: What to Expect
Organized by Autoappassionati, the three-day Festival Car 2025 promises an immersive journey into Italian automotive heritage:
Event Highlights
- Friday, September 26: Guided tour of Moncalieri Castle
- Saturday, September 27: Visit to Stellantis Heritage Hub and the Sanctuary of Vicoforte
- Sunday, September 28: Concorso d’Eleganza classic car show and parade in Revigliasco Torinese
This celebration underscores Lancia’s deep ties to the Piedmont region, blending tradition, innovation, and motorsport excellence in a picturesque setting.
Inside the Stellantis Heritage Hub: A Living Archive of Automotive History
Located in Turin’s historic Officina 81, the Heritage Hub is a restored industrial complex that houses over 300 classic vehicles, including:
Featured Exhibits
- Concepts & Fuoriserie Section: Includes the Lancia Flaminia Loraymo
- The Rally Era: Highlights Lancia’s rally dominance with models like:
- Lancia Fulvia HF (#14, 1972 Monte Carlo winner)
- Lancia Stratos HF (3-time World Champion)
- Lancia Rally 037 (last 2WD World Champion)
- Lancia Delta HF Integrale (6 titles from 1987–1992)
- Lancia Delta S4 Martini & Lancia ECV2 prototype
Lancia Returns to the Rally Scene with the New Ypsilon Rally4 HF
Reaffirming its legacy, Lancia makes a bold comeback to motorsport with the New Ypsilon Rally4 HF. Set to debut at the 2025 Rally Regione Piemonte (April 11–13) in Alba, the launch includes:
- Lancia Corse HF Village: Hospitality area with fan engagement
- Road tests of the new Ypsilon, available in hybrid and all-electric variants
- Display of 25 iconic Lancia rally cars, curated by Cinzano Rally Team
Ypsilon Rally4 HF Specs
| Feature | Specification |
|---|---|
| Engine | 1.2L Turbo 3-cylinder |
| Power Output | 212 hp |
| Transmission | SADEV 5-speed |
| Differential | Advanced mechanical limited-slip |
| Developer | Tuned by rally legend Miki Biasion |
High-Performance Road Version: Ypsilon HF
Launching mid-year, the all-electric Ypsilon HF delivers:
- 280 hp
- 0–100 km/h in under 5.8 seconds
- Lowered suspension and widened track for race-inspired performance
2025 Trofeo Lancia: A New Chapter in Italian Rally Racing
The Trofeo Lancia, part of the Italian Rally Championship 2025, will span five races starting with Targa Florio and concluding at Rallye Sanremo. With a prize pool of €360,000, it has already reached its 40-driver cap, offering young talent the opportunity to join the official Lancia Corse HF team in the next FIA ERC season.
Summary: Tradition Meets Innovation at Festival Car 2025
The 2025 Festival Car Concorso d’Eleganza reflects Lancia’s dual identity—a brand rooted in racing glory and looking boldly toward the future. With the elegant Flaminia Loraymo as its symbol and the high-performance Ypsilon Rally4 HF ushering in a new motorsport era, Lancia continues to captivate classic car enthusiasts and new-generation rally fans alike.