Ford Rolls Out Major EV Incentive Package in the UK
Ford has launched an ambitious incentive package for electric vehicle (EV) buyers in the UK, offering a comprehensive set of benefits designed to make transitioning to electric driving easier and more cost-effective. This initiative is part of Ford’s ongoing commitment to expand its global electric vehicle lineup and to make EV ownership more accessible to the average consumer. The package includes a free home charger, energy bonuses, and long-term support, marking a significant step in Ford’s efforts to dominate the electric vehicle market.
Ford Brings “Power Promise” EV Perks to the UK Market
The new initiative, known as Ford’s “Power Promise”, was first introduced in the U.S. in late 2023 and has now crossed the Atlantic to the UK. This program is specifically designed to tackle some of the common barriers to electric vehicle adoption, such as high upfront costs and concerns about the ease of charging at home. As part of the offer, UK customers who purchase a Ford electric vehicle will receive a free wall box home charger, with standard installation included. This eliminates a significant concern for potential EV buyers, as setting up a home charger can often be costly and time-consuming.
Key Benefits of Ford’s UK EV Offer:
- Free wall box home charger with standard installation
- 10,000-mile home energy bonus to offset charging costs
- 8-year/100,000-mile EV battery warranty, ensuring long-term peace of mind
- Five years of free scheduled servicing to maintain the vehicle’s performance and reliability
- Five years of complimentary towing assistance, covering drivers in case of emergencies
- Access to over 33,000 UK public chargers via Ford’s Blue Oval Charge Network, which provides an extensive network of locations for convenient charging
These benefits aim to ease the transition to an EV by addressing both practical and financial concerns. By offering services like free servicing and towing assistance, Ford is enhancing the overall ownership experience for its customers.
Puma Gen-E Headlines Ford’s Expanding UK EV Lineup
A major highlight of Ford’s expanding EV lineup is the Puma Gen-E, the electric version of Ford’s best-selling Puma crossover. The debut of this vehicle in the UK comes at a time when many consumers are seeking more affordable, yet practical, electric options. With a starting price of £30,795 ($39,300), the Puma Gen-E is positioned as a highly attractive option for budget-conscious buyers who are looking for a balance between performance, practicality, and affordability.
The Puma Gen-E features a sleek and modern design, along with impressive performance specs that cater to both urban and rural driving needs. As the electric version of a popular model, the Puma Gen-E is expected to appeal to a broad audience, especially those who are upgrading from a conventional petrol or diesel vehicle to an electric alternative.
Ford’s current UK EV portfolio includes several other models:
| Model | Body Style | Starting Price (UK) |
|---|---|---|
| Puma Gen-E | Crossover SUV | £30,795 |
| Mustang Mach-E | SUV | From £42,530 |
| Explorer Electric | SUV | TBA |
| Capri EV (Upcoming) | Coupe-SUV | TBA |
| E-Tourneo Custom | MPV | TBA |
| E-Tourneo Courier | Compact Van | TBA |
These models reflect Ford’s push to offer a wide range of electric vehicles to cater to different consumer needs, from family-friendly SUVs to compact vans for businesses.
Energy Savings Through Octopus Partnership
Ford has also partnered with Octopus Energy, the UK’s leading electricity supplier, to provide additional savings for EV owners. Through this partnership, Ford EV buyers can enroll in Intelligent Octopus Go, a smart charging plan that enables drivers to charge their vehicles overnight at just 7p per kWh. This offer provides up to 70% savings compared to standard electricity rates, further reducing the total cost of owning and operating an electric vehicle.
Charging a Puma Gen-E could cost as little as £3.23 for a full charge—under $5, making it incredibly cost-effective for drivers who take advantage of the off-peak charging rates. If a buyer already has a home charger installed, Ford will offer a £500 ($650) rebate to make the transition even smoother.
Ford Expands EV Incentive Strategy Globally
Following the success of the Power Promise program in the U.S., Ford has extended the initiative to Canada and now the UK, with plans to expand it further. The company’s goal is to simplify the process of EV ownership, making it more affordable and less complicated for buyers. Through these incentives, Ford hopes to reduce the total cost of ownership and encourage more drivers to make the switch from traditional gasoline-powered vehicles to electric alternatives.
Ford’s research indicates the potential savings that customers can achieve by switching to an EV. For example, owners of the Mustang Mach-E AWD Extended Range can save up to $26 per fill-up compared to a gas-powered vehicle. Similarly, the F-150 Lightning Lariat offers up to $55 in savings per full charge compared to traditional gas trucks.
The Power Promise program is currently set to run in the U.S. and Canada until June 30, 2025, with the UK program expected to follow a similar timeline.
Conclusion
Ford’s Power Promise program is a game-changer for the UK electric vehicle market, offering a compelling package of benefits for new EV buyers. With free home chargers, energy savings through partnerships, and long-term support, Ford is making electric vehicle ownership more accessible and affordable. As the company expands its EV lineup in the UK and beyond, these incentives are likely to play a significant role in accelerating the shift towards sustainable, electric driving.