In an announcement that marks a significant milestone for one of the automotive world’s most iconic brands, Alfa Romeo has unveiled a new commemorative logo to celebrate its 115th anniversary. This logo serves as a visual tribute to more than a century of automotive excellence, performance, and Italian craftsmanship. As part of a year-long celebration, the logo will feature prominently in a series of global events, car club gatherings, special edition merchandise, and cultural initiatives. This anniversary is a reflection of the brand’s enduring legacy, which has been shaped by key achievements in both the motorsport world and the global automotive scene.
A Symbolic Debut Tied to Historic Victories
The unveiling of the 115th Anniversary Logo comes at a momentous time for Alfa Romeo, coinciding with two of the brand’s greatest motorsport triumphs. These victories are woven into the very DNA of the brand, reflecting its commitment to speed, performance, and technological innovation.
The first of these is the 1930 Mille Miglia victory, where legendary driver Tazio Nuvolari took the wheel of the Alfa Romeo 6C 1750 Gran Sport and clinched the win, establishing Alfa Romeo as a dominant force in the racing world. Nuvolari’s fearless drive and technical mastery led the marque to a significant milestone in the history of motorsport.
The second event is the 1923 Targa Florio, where Alfa Romeo debuted the iconic Quadrifoglio—the brand’s emblematic four-leaf clover. This symbol, now synonymous with Alfa Romeo’s high-performance models, represents the brand’s racing pedigree and commitment to excellence. The Quadrifoglio was first seen on the Ugo Sivocci’s Alfa Romeo RL TF, which secured victory in that year’s edition of the prestigious race, marking the beginning of a long association between the four-leaf clover and Alfa Romeo’s most powerful and sporty cars.
Together, these historic milestones embody the essence of Alfa Romeo’s legacy—an unwavering pursuit of excellence on the racetrack, coupled with a passion for innovative design and engineering.
A Modern Logo Rooted in Tradition
Alfa Romeo’s 115th anniversary logo is a masterful blend of the brand’s rich history and its forward-looking vision. The design elements pay homage to both the brand’s motorsport victories and its distinct Italian heritage, which has been a hallmark of Alfa Romeo’s vehicles for over a century.
The logo’s key feature is the diagonal “115” typography, which conveys a sense of movement and innovation. This dynamic design is intended to represent the brand’s continuous evolution over the past 115 years while simultaneously pointing toward a future of even greater achievements. The number “5” is intricately entwined with the Biscione—Alfa Romeo’s signature serpent emblem. This combination not only adds depth and symbolism to the design but also reinforces the brand’s long-standing connection to its roots in Milan and its rich heritage.
The use of the bold black and Alfa red color palette further reinforces the core values of the brand: sportiness, passion, and Italian elegance. These colors have become synonymous with Alfa Romeo, symbolizing the marque’s distinctive character and its commitment to delivering vehicles that are as emotionally engaging as they are technically advanced.
This minimalist yet expressive logo will be used across a wide range of brand materials, including global communications, club events, and special edition merchandise. It is a symbol that not only celebrates the past but also looks forward to an exciting future for the brand.
Celebrating with Global “Alfisti” Fans
One of the most exciting aspects of the 115th anniversary celebrations is the involvement of the Alfisti—the passionate global community of Alfa Romeo enthusiasts. With over 250 Alfa Romeo clubs worldwide, the 115th Anniversary Logo will be incorporated into local events, rallies, and community-driven initiatives, allowing fans and owners to connect over their shared love for the brand.
Alfa Romeo emphasizes that this logo is not simply a design; it is a tribute to the enduring spirit of the Alfisti—the loyal and dedicated fans who have supported the brand through thick and thin. These fans have been instrumental in building Alfa Romeo’s legacy, and the company is committed to honoring their contributions with a year-long celebration that spans the globe.
On June 24, 2025, Alfa Romeo will officially turn 115 years old. This date will be a key moment in the anniversary calendar, serving as the anchor for a series of commemorative events, special promotions, and collaborative initiatives with Alfa Romeo clubs. The celebrations will offer Alfisti a chance to reconnect with the brand’s rich history and legacy while also looking toward the future.
A Year Packed with Legendary Anniversaries
In addition to the 115th anniversary of Alfa Romeo, 2025 marks a series of other significant automotive milestones for the brand. These anniversaries highlight the company’s dual legacy of racing success and automotive innovation.
Key Anniversaries for Alfa Romeo:
| Year | Event | Significance |
|---|---|---|
| 1925 | GP Tipo P2 Victory | Alfa Romeo’s first-ever World Motor Championship win |
| 1950 | Tipo 158 “Alfetta” | Alfa Romeo’s first Formula 1 World Championship title (driver: Nino Farina) |
| 1955 | Giulietta Berlina | The introduction of the Giulietta Berlina, marking a new era of elegant sedans at the Turin Auto Show |
| 1965 | Giulia Sprint GTA | The debut of the Giulia Sprint GTA, an iconic lightweight racer |
| 1975 | 33 TT 12 | The 33 TT 12 wins the World Championship for Makes |
| 1985 | Alfa 75 | The last production model on the Alfetta platform, marking the end of an era |
Each of these anniversaries reflects an important moment in Alfa Romeo’s journey, underscoring the brand’s unmatched influence on both the racing world and the automotive industry at large. From the GP Tipo P2 victory in 1925 to the Giulia Sprint GTA and the Alfa 75, these vehicles represent milestones in the development of Alfa Romeo’s iconic performance cars.
The 115th anniversary logo will serve as a unifying symbol throughout this year of celebrations, encapsulating the essence of the brand’s racing heritage and its ongoing commitment to crafting world-class automobiles.
The Legacy of the Quadrifoglio and Mille Miglia
Two defining symbols in Alfa Romeo’s history are the Quadrifoglio and the Mille Miglia, both of which have become iconic representations of the brand’s dedication to racing excellence and technical mastery.
At the 1930 Mille Miglia, the legendary Tazio Nuvolari and his co-driver Guidotti made history by achieving the first-ever victory in the race with an average speed exceeding 100 km/h over the entire 1,000-mile course. This victory was a pivotal moment in Alfa Romeo’s motorsport legacy, cementing the brand’s dominance on the track.
The Quadrifoglio, first seen in 1923 on the Ugo Sivocci’s winning RL TF at the Targa Florio, represents Alfa Romeo’s relentless pursuit of luck, speed, and excellence. The four-leaf clover became a symbol of Alfa Romeo’s performance models and remains an enduring icon today, synonymous with high-performance Alfa Romeo vehicles like the Giulia Quadrifoglio and Stelvio Quadrifoglio.
These legendary moments reflect the brand’s fearless spirit and technical brilliance, both in the past and in the present. The Quadrifoglio remains a defining feature of Alfa Romeo’s performance cars, and the Mille Miglia victory stands as a testament to the brand’s engineering prowess and racing heritage.
Looking to the Future with Heritage in Mind
As Alfa Romeo celebrates its 115th anniversary, the brand remains deeply committed to its legacy of racing excellence, innovative design, and passionate craftsmanship. The launch of the 115th Anniversary Logo is not just a moment to reflect on the past but also to look forward to the future.
With a rich history that spans more than a century, Alfa Romeo continues to evolve, blending heritage with modernity to create vehicles that are not only performance-driven but also emblematic of Italian design and engineering excellence. As the brand moves forward into the next chapter, it does so with a deep respect for its roots, all the while embracing new technologies, innovations, and challenges.
The 115th Anniversary Logo is a fitting tribute to the enduring legacy of Alfa Romeo, and it will continue to serve as a symbol of the brand’s commitment to the future, honoring the spirit of its motorsport victories, iconic vehicles, and passionate fans worldwide. Through this celebration, Alfa Romeo reinforces its place as a leader in the automotive world, blending past, present, and future in perfect harmony.